College Connections – Frank Wild

Frank Wild

We’ve made mention of the inimitable and creative event management company Frank Wild previously, but because this particular up and comer is fast becoming one of our favourite college partnerships, we feel they’re definitely worth mentioning again.

Frank Wild is a small-ish Melbourne based contemporary event production company focusing mainly on cultural, creative, sustainable and experiential style events. But we all know that huge and amazing things come in small-ish packages and some of the latest offerings from Frank Wild directors Mark Rochford and Zowie Minchin are truly awe-inspiring and raise the quality bar for Australian event management.

Have a look at the Frank Wild creative team in action here:

With a diverse range of events in their portfolio such as Secret Garden Festival, Melbourne Spring Fashion Week, Splendour in the Grass and the Belvedere Vodka Activation, industry relationships with great companies such as Frank Wild are invaluable for our students as they gain a heap of incredible insider touch-points into the current event scene.

We asked director and senior producer Zowie Minchin to tell us a little more about FW in general, her proudest FW event moment and her take on working with CoEM students. Over to you Zowie…

Q. What’s the Frank Wild motto? 
A. “Man cannot discover new oceans unless he has the courage to lose sight of the shore”.

Q. What FW event are you most proud of?
A. Melbourne Spring Fashion Week, Shop the City Weekend. We not only produced, but ran the Opening Night Runway on Little Bourke Street which had to be closed down for our show. But we also produced and ran activations throughout the city simultaneously. The runway and the activations where all a huge success and gained loads of social media coverage. We were really proud of that gig. We put a lot of work, creativity and attention to detail into the weekend of events.

Q. Can you tell us a couple of events where CoEM students have assisted as volunteers? 
A. Melbourne Spring Fashion Week Opening Weekend and the Chadstone Christmas Production at the end of 2015.

Q. Were the students helpful and why? 
A. Invaluable. Two students in particular basically ran our event office while we were in events mode. They dealt with models, staff and other volunteers arriving, communications and even answered emails for us.

Q. You recently offered an internship to one of our students. How did that come about?
A. The student that we offered the internship position to showed incredible initiative in her volunteer role at MSFW. We were impressed by her ability to pick up and run with various tasks with aplomb and minimal supervision.

Q. What makes a great event manager? 
A. Improvisation skills. Attention to detail. Patience. Ability to work under pressure. Good time management. Good communication skills. A pocket full of cable ties.

Q. Top 2 tips for a student trying to break into the industry? 
1) Volunteer as much as possible, be willing and able to prove yourself.
2) It’s not all champagne and red carpets. You must be prepared to work hard and get your hands dirty.

Q. From an employer’s point of view, do you think the training CoEM students receive is industry relevant?
A. Absolutely. The courses we have seen so far are on point, relevant and up to date. The directors, lecturers and course co-ordinaters are involved industry professionals that are woking in the scene now, with their finger on the pulse of what is going on in the events industry as it is today.

If you’re keen to see more about Frank Wild, why not check out their website or Instagram?


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