Event Sales Toolkit

Event Sales Toolkit

Workshop Series

Event Sales Toolkit

The College of Event Management offers an intensive half-day Event Sales Toolkit. This workshop is designed to develop and improve sales and communication skills for events and exhibition professionals.

This workshop is perfect for event managers, account or business development managers, sales and operation staff.

Join us for this deep dive into event sales that will refresh your skills, break old habits and motivate you for a successful year.

For a more information email: enquiries@coem.edu.au

Know your business:
• History and mission statement
• Know your products and services
• Know your competitors
• Unique Selling Points (USPs)
• How to use your company information to sell emotionally
• Benefit selling
• SWOT – self-awareness
• Upselling and cross-selling

Know your customer
• Researching the company
• Identifying the decision-makers
• Identifying your customer’s problem
• Customer types
• Leverage personality types to increase sales

• Communication styles
• Communication channels
• Different types of questioning
• Verbal and written
• Protocols
• Sales language
• Closing the deal
• Conflict resolution
• Pitching


Face to Face Workshop with Billie Cox

Billie has over 20 years’ experience as an events industry professional in sales, event management, business development, sponsorship and marketing. She has managed over 2000 events – from street parades, conferences, gala dinners, charity events to live music events and TV shoots.

Billie was formerly Senior Business Development Manager with the Merivale Group where she made a dramatic impact on sales volumes. She is currently the Industry Engagement Manager at College of Event Management where she lectures, manages industry partnerships and facilitates student employment pathways.



Date Coming Soon
Address WeWork 100 Harris Street Pyrmont NSW


Date Coming Soon
Address WeWork 152 Elizabeth St Melbourne VIC


Date Coming
Address WATT Brisbane 119 Lamington Street New Farm Brisbane QLD

Gold Coast

Date Friday 16th June 2017
Address QT Gold Coast 7 Staghorn Ave Gold Coast QLD

Private group sessions for teams of 10 or more are available please contact Billie directly on enquiries@coem.edu.au

Register your interest