Event Sales Toolkit

Event Sales Toolkit

Workshop Series

Event Sales Toolkit

College of Event Management is now offering an intensive half-day Event Sales Toolkit. Designed to develop and improve sales and communication skills for events and exhibition professionals this workshop is perfect for event managers, account or business development managers, sales and operation staff.

Join us for this deep dive into event sales that will refresh your skills, break old habits and motivate you for a successful year.

For a more information email: enquiries@coem.edu.au

Know your business:
• History and mission statement
• Know your products and services
• Know your competitors
• Unique Selling Points (USPs)
• How to use your company information to sell emotionally
• Benefit selling
• SWOT – self-awareness
• Upselling and cross-selling

Know your customer
• Researching the company
• Identifying the decision-makers
• Identifying your customer’s problem
• Customer types
• Leverage personality types to increase sales

• Communication styles
• Communication channels
• Different types of questioning
• Verbal and written
• Protocols
• Sales language
• Closing the deal
• Conflict resolution
• Pitching


Register your interest